Video marketing start obtain traction in 2005, thanks to the advent of YouTube. However, things took off after Google acquires YouTube in 2006, and the platform boasted seven different ad formats by the end of 2009.

To arise of smartphone technology added more fuel to the fire, making it more suitable and easier to watch videos on mobile phones. This practice raises dramatically in the wake of the pandemic, which drove media consumption by 215 percent in the United States alone.

But the most important factor that speaks the rise of use of videos for marketing is how to easy it is to create quality videos. This progress makes it easier for marketers to incorporate videos into their marketing strategies, so if your business is not keeping pace with the new trend, it risks being left in the dust and becoming irrelevant.

Video marketing is a significant equalizer, enabling small-to-medium-sized businesses to compete against larger organizations effectively. The right video marketing campaign can level the playing field because a good, eye-catching, unforgettable video is compelling regardless of the size of the business that released it.