Social Media Marketing
KT Digital Solution stands out as a leading player in the digital solutions arena, specializing in comprehensive social media marketing services. From strategy development to execution, KT Digital Solution offers a full suite of solutions tailored to meet the unique needs of each client.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and audience. People explore, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Popular marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
The Best Social Media Marketing Platforms for Business
The excellent social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, and Snapchat. Different social media marketing sites require different views, so here’s a brief overview on each one—its user base, main vibes, pros, cons, and content types.
Facebook is the largest social media platform worldwide as well as one of the biggest local business directories. People of a various range of age groups use it to transfuse with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands. Facebook is a best social media marketing platform to:
- Build relationships with current customers
- Announce hours changes, events, and milestones
- Hold discussions and live streams
- Market to baby boomers
Though it came onto the scene years after LinkedIn and Twitter, Instagram quickly exceed those platforms and reached one billion monthly active users in 2018. It’s popular for its various content formats, including Feed posts, Stories, Lives, Reels, and IGTV. People use Instagram to follow effective persons and brands they buy from and who support their personal values. Create your Instagram account and then use it:
- Social shopping
- Influencer marketing
- User-generated content
- Company culture
The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.
YouTube
YouTube is a social media marketing platform where you can post your videos; You can share, comment and like other videos and follow other accounts you like. Plus, there’s a curated feed with recommended videos on your homepage. The key to social media marketing on YouTube is not to try to “go viral,” but to add value. It is best for:
- Tutorials, how-tos, and explainer videos
- Shoppable YouTube live streams
- Advertising (video ads and display ads on the platform)
- SEO (video is dominating the “how to” SERP!)
